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Book Synopses

Motivating the "What's In It For Me" Workforce

by Cam Marston

In his book, Motivating the "What's In It For Me" Workforce, Cam Marston offers Baby Boomer managers ideas on how to bridge the generational gap between them and their younger employees. Read more about Motivating the "What's In It For Me" Workforce.

The Taboos of Leadership

by Anthony F. Smith

Unlike most leadership books, The Taboos of Leadership reveals many of the unspoken realities that leaders face. Leaders do not publicly acknowledge these truths because doing so likely would result in serious consequences. Read more about The Taboos of Leadership.

Words That Work

by Dr. Frank Luntz

In his book, Words That Work, Dr. Frank Luntz explains, "It's not what you say, it's what people hear" as he shares his rules for effective communication and his process for crafting impactful messages. Read more about Words That Work.

Will Your Next Mistake Be Fatal?

by Robert E. Mittelstaedt, Jr.

In Will Your Next Mistake Be Fatal?, Robert Mittelstaedt explains that business disasters often are the result of a series of mistakes, and that such mistakes can be managed to prevent them from spiraling out of control.
Read more about Will Your Next Mistake Be Fatal?

Steal These Ideas

by Steve Cone

In Steal These Ideas, Steve Cone shares proven marketing, branding, and advertising knowledge that he has accumulated over his thirty year marketing career. This is a book about what really works in marketing campaigns. Read more about Steal These Ideas.

The Man Behind the Microchip

by Leslie Berlin

The Man Behind the Microchip is a biography of Robert Noyce from his childhood and education at M.I.T. to his important achievements in the technology and the business of semiconductors. Read more about The Man Behind the Microchip.

The Enthusiastic Employee

by David Sirota, Louis A. Mischkind, and Michael Irwin Meltzer

The Enthusiastic Employee identifies what employees really want, which often is quite different from what the common wisdom might suggest. By understanding what really motivates workers, companies can unleash their potential. Read more about The Enthusiastic Employee.

Leadership Presence

by Belle Linda Halpern and Kathy Lubar

In Leadership Presence, Belle Linda Halpern and Kathy Lubar explain how acting techniques can be used to improve one's role as a leader. Read more about Leadership Presence.

Rich Dad, Poor Dad

by Robert T. Kiyosaki

In Rich Dad, Poor Dad, Robert T. Kiyosaki contrasts two financial philosophies and proposes a path to financial independence through the accumulation of income-producing assets. Read more about Rich Dad, Poor Dad.

Authentic Leadership

by Bill George

In Authentic Leadership, former Medtronic CEO Bill George writes about his leadership style and how authenticity leads companies to long-term success. Read more about Authentic Leadership.

The 22 Immutable Laws of Marketing

by Al Ries and Jack Trout

In The 22 Immutable Laws of Marketing, marketing experts Al Ries and Jack Trout discuss the important marketing rules that they have identified. Managers who violate these laws often experience product failures and those who observe the laws often experience success. Read more about The 22 Immutable Laws of Marketing.

Hug Your Customers

by Jack Mitchell

In Hug Your Customers, Jack Mitchell shares his wisdom on providing top-notch customer service that truly differentiates a business. Jack Mitchell is CEO of the successful Mitchells/Richards retail clothing business, where he has applied these techniques to achieve astounding results. Read more about Hug Your Customers.

The One Minute Manager

by Kenneth Blanchard and Spencer Johnson

The One Minute Manager is a management classic. First published in 1981 it now has sold 10 million copies. The book describes a management technique that is both results-oriented and people-oriented. The message is conveyed in the form of a story of a young man who travelled the world looking for an "effective" manager. Read more about The One Minute Manager.