The 22 Immutable Laws of Marketing
by
Al Ries and Jack Trout
Introduction
Al Ries and Jack Trout begin by pointing out that many large companies such as IBM, GM, and Sears, Roebuck and Co. have wasted billions of dollars on failed marketing programs. Ries and Trout propose that such mistakes can be avoided by taking care not to violate the laws of marketing.
Just as there exist laws of physics, there also exist laws of marketing. The reason that so many marketing practitioners have violated them is that they have not even acknowledged the existence of such laws. Once the laws are understood, they can be obeyed and costly mistakes avoided.
In The 22 Immutable Laws of Marketing, Al Ries and Jack Trout condense their long marketing experience into the laws that they believe every marketing professional would be wise to follow.
Purchase Information
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The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk!
by Al Ries & Jack Trout
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