Motivating the What's In It For Me? Workforce

Motivating the "What's In It For Me?" Workforce

Cam Marston

According to Cam Marston, previous generations sought to climb the corporate ladder, often at the expense of their individuality and personal freedom. Today's younger workers define success differently. The Generation X and the New Millennials are less willing to make personal sacrifices for the organization but are more willing to build professional flexibility by adopting new technologies. Their managers have experienced the challenges that the generational gap presents.

While there are many causes of this generational gap, Cam Marston points out three of particular significance.

Time - Boomers view time as something to invest in order to get ahead; Gen Xers and New Millennials view time as equal to money and do not want to risk losing it for some uncertain future reward.
Technology - Whereas the Gen Xers and New Millennials embrace technology since it always has been a part of their lives, Boomers look at the larger business picture and therefore tend to not keep up with the technological pace.
Loyalty - Whereas Boomers tend to exhibit loyalty to the institution, Gen Xers and Millennials tend to distrust the establishment and instead place their loyalty in individuals who have earned their trust.

In Motivating the "What's In It For Me?" Workforce, Cam Marston reveals ways to bridge the generational gap and motivate younger employees to perform at peak levels.

The following article is written by the author of Motivating the "What's In It For Me?" Workforce.

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Motivating the "What's In It For Me" Workforce
Manage Across the Generational Divide and Increase Profits
by Cam Marston