Hug Your Customers

Jack Mitchell

In Hug Your Customers, Jack Mitchell shares his philosophies on earning customer loyalty. These are the ideals that he put into practice in his highly successful clothing retailer, Mitchells/Richards, as the basis for high profit margins and lasting customer loyalty. His principles apply to any business.

By "hug" Jack Mitchell does not mean physically hugging, though such shows of affection are not excluded. What he means is to shower your customers with attention, to have a passion for making them feel special. In Hug Your Customers, he describes the following aspects of his management theory:

Understand the principles of passionate customer service
Evolve a customer-centric organization
Attract the best associates
Use technology to better serve customers
Play to win
Have an economic model
Effectively fix mistakes
Constantly renew the hugging culture

Purchase Information

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Hug Your Customers : The Proven Way to Personalize Sales and Achieve Astounding Results
by Jack Mitchell